Kotler, Philip.
A framework for marketing management [[Book] /] Philip Kotler. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xv, 352 p. : ill. ; 24 cm.
"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Includes bibliographical references and index.
0130185256 0130318957
00039180
Marketing--Management.
658.8
/ K F
A framework for marketing management [[Book] /] Philip Kotler. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xv, 352 p. : ill. ; 24 cm.
"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Includes bibliographical references and index.
0130185256 0130318957
00039180
Marketing--Management.
658.8
/ K F