Kotler, Philip.
A framework for marketing management [[Book] /] Philip Kotler, Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2007. - xxii, 360 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131452584 9780131452589
2005056450
Marketing--Management.
658.8
/ K F
A framework for marketing management [[Book] /] Philip Kotler, Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2007. - xxii, 360 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131452584 9780131452589
2005056450
Marketing--Management.
658.8
/ K F