Lane, W. Ronald, 1940-
Kleppner's advertising procedure [[Book] /] W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 16th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005. - xvii, 766 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
All age.
0131404121
2004044713
Advertising.
659.1
/ L K
Kleppner's advertising procedure [[Book] /] W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 16th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005. - xvii, 766 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
All age.
0131404121
2004044713
Advertising.
659.1
/ L K