Lane, W. Ronald, 1940-

Kleppner's advertising procedure [[Book] /] W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 16th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005. - xvii, 766 p. : col. ill. ; 29 cm.

Includes bibliographical references and index.

All age.

0131404121

2004044713


Advertising.

659.1

/ L K
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