Moriarty, Sandra E.
Advertising & IMC principles & practice / [[Book] :] Sandra Moriarty, Nancy Mitchell, William Wells. - 10th ed. - Boston : pearson, 2015. - 669 p. : ill. (chiefly col.) ; 29 cm.
سيد التونسى / كلية الاعلام
Includes bibliographical references (p. 631-640) and index.
9781292017396
2010023721
Advertising.
659.1 / M A
/ M A
Advertising & IMC principles & practice / [[Book] :] Sandra Moriarty, Nancy Mitchell, William Wells. - 10th ed. - Boston : pearson, 2015. - 669 p. : ill. (chiefly col.) ; 29 cm.
سيد التونسى / كلية الاعلام
Includes bibliographical references (p. 631-640) and index.
9781292017396
2010023721
Advertising.
659.1 / M A
/ M A