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Einfache Ansicht MARC ISBD

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th ed. - Boston, Mass. : Irwin/McGraw-Hill, 2009. - 838 P. : ill ; 29 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

All Ages.

ISBN: 9780071284400

LCCN: 00040688

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / .B387 2001

Dewey Class. No.: 659.1 / B A

National Library of Medicine Call No.: / B A