SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Kotler, Philip.

Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles : Sage Publications, 2008. - xii, 444 p. : ill. ; 24 cm.

Includes bibliographical references (p. 403-427) and indexes.

ISBN: 9781412956475 (pbk. : alk. paper) 1412956471 (pbk. : alk. paper)

LCCN: 2007039239

Subjects--Topical Terms:
Social marketing.
Behavior modification.

LC Class. No.: HF5414 / .K67 2008

Dewey Class. No.: 658.8 / K S