Salvatore, Dominick,

Managerial economics : principles and worldwide applications / Dominick Salvatore. - International eighth edition. - New York : Oxford University Press, 2015. - xxxvii, 681 pages : illustrations ; 24 cm.

Includes index. Previous edition: 2012.

Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.

9780199397150 (paperback)

2015410556


Managerial economics.
Managerial economics--Textbooks.

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