SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Percy, Larry

Strategic integrated marketing communication : theory and practice / Larry Percy. - Amsterdam ; Butterworth-Heinemann, 2008. - xiii, 308 p. : col. ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780750679800

Subjects--Topical Terms:
Communication in marketing
Strategic Planning

Dewey Class. No.: 658.802 / P S