Goodman, Malcolm

Creativity and strategic innovation management / Malcolm Goodman. - 2nd. ed. - Routledge : New york, 2017 . - xxv, 325 p. : ill. ; 25 cm.

Earlier edition: 2012.

Includes bibliographical references and index.

9781138675094 9781138675100


Creative ability in business.
Diffusion of innovations--Management.
Technological innovations--Management.

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