Goodman, Malcolm
Creativity and strategic innovation management / Malcolm Goodman. - 2nd. ed. - Routledge : New york, 2017 . - xxv, 325 p. : ill. ; 25 cm.
Earlier edition: 2012.
Includes bibliographical references and index.
9781138675094 9781138675100
Creative ability in business.
Diffusion of innovations--Management.
Technological innovations--Management.
658.4063 / G C
Creativity and strategic innovation management / Malcolm Goodman. - 2nd. ed. - Routledge : New york, 2017 . - xxv, 325 p. : ill. ; 25 cm.
Earlier edition: 2012.
Includes bibliographical references and index.
9781138675094 9781138675100
Creative ability in business.
Diffusion of innovations--Management.
Technological innovations--Management.
658.4063 / G C