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Barry, Pete

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - 3rd ed. - London : Thames & Hudson, 2016. - 320 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780500518984

Subjects--Topical Terms:
Advertising
Advertising campaigns

Dewey Class. No.: 659.1 / B A