Belch, George E.
Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch - 11th ed. - New york : MCGraw-Hill Education, 2018. - Xli, 764 p. : ill. ; 28 cm.
includes index.
9781259921698
Advertising
Sales promotion
Communication in marketing
659.1 / B A
Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch - 11th ed. - New york : MCGraw-Hill Education, 2018. - Xli, 764 p. : ill. ; 28 cm.
includes index.
9781259921698
Advertising
Sales promotion
Communication in marketing
659.1 / B A