Stanley, Richard E.
Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1982. - xxii, 389 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0137308957
Sales promotion
Advertising
Public relations.
Selling.
658.8/2 / SP
Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1982. - xxii, 389 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0137308957
Sales promotion
Advertising
Public relations.
Selling.
658.8/2 / SP