| 000 -LEADER |
|---|
| fixed length control field |
00727pam a2200277 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150623165222.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
871016s1988 mnua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
87029515 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0697173836 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
MNI |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MNIA |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| -- |
.F28 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2 |
| Edition number |
19 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2 |
| Item number |
F.M |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000020794 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Farrar, Ronald T. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mass communication |
| Medium |
[Book :] |
| Remainder of title |
an introduction to the field / |
| Statement of responsibility, etc. |
Ronald T. Farrar. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
new york : |
| Name of publisher, distributor, etc. |
McGraw Hill, |
| Date of publication, distribution, etc. |
1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
416 P : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographies and index. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All Ages. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
