| 000 -LEADER |
|---|
| fixed length control field |
00745nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000040144 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150721142838.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a 000 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
a| ||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061101s2000 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0139229347 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0139229647 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
SOUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380.1 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
380.1 |
| Item number |
M.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh . |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research . |
| Medium |
[Book :] |
| Remainder of title |
an applied approach / |
| Statement of responsibility, etc. |
Naresh Malhotra , David Birks . |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
european ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
England : |
| Name of publisher, distributor, etc. |
Pearson Education LTD, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
736.p. : |
| Other physical details |
ill ; |
| Dimensions |
28cm. + |
| Accompanying material |
1 Cd-Rom (4 ¾ In.). |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All age. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
David Birks. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
