The marketing of sport (Titelsatznr. 30980)

[ MARC ]
000 -LEADER
fixed length control field 03116cam a22003857a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150623170754.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060616s2007 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 027368826X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273688266
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm70174881
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)70174881
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- YDXCP
-- BWKUK
-- DLC
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 796.0698
Item number B M
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 796.0698
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 796.0698
Item number B M
001 - CONTROL NUMBER
control field 0000066855
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Beech, John G.,
245 14 - TITLE STATEMENT
Title The marketing of sport
Medium [[Book] /]
Statement of responsibility, etc. edited by John Beech and Simon Chadwick.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Harlow, England ;
-- New York :
Name of publisher, distributor, etc. Prentice Hall/Financial Times,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 555 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes Index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Web resources.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake.
521 ## - TARGET AUDIENCE NOTE
Target audience note All age.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sports
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Beech, John G.,
Dates associated with a name 1947-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chadwick, Simon,
Dates associated with a name 1964-
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0617/2006020025.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 2 shelf copies
-- policy default
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- sf17 2006-06-21
-- sf15 2006-06-21 to Dewey
-- sc30 2007-05-24 to BCCD
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1204 2009-03-16 237.00 796.0698 B M SOULE204002781 2021-08-26 1 2015-06-23 Books
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