000 -LEADER |
fixed length control field |
03116cam a22003857a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150623170754.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060616s2007 enka b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
027368826X |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273688266 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm70174881 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)70174881 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BAKER |
-- |
BTCTA |
-- |
YDXCP |
-- |
BWKUK |
-- |
DLC |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
Classification number |
796.0698 |
Item number |
B M |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
796.0698 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
796.0698 |
Item number |
B M |
001 - CONTROL NUMBER |
control field |
0000066855 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Beech, John G., |
245 14 - TITLE STATEMENT |
Title |
The marketing of sport |
Medium |
[[Book] /] |
Statement of responsibility, etc. |
edited by John Beech and Simon Chadwick. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Harlow, England ; |
-- |
New York : |
Name of publisher, distributor, etc. |
Prentice Hall/Financial Times, |
Date of publication, distribution, etc. |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxv, 555 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
500 ## - GENERAL NOTE |
General note |
Includes Index |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes Web resources. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
All age. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sports |
General subdivision |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Beech, John G., |
Dates associated with a name |
1947- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Chadwick, Simon, |
Dates associated with a name |
1964- |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0617/2006020025.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
925 0# - |
-- |
acquire |
-- |
2 shelf copies |
-- |
policy default |
955 ## - COPY-LEVEL INFORMATION (RLIN) |
-- |
sf17 2006-06-21 |
-- |
sf15 2006-06-21 to Dewey |
-- |
sc30 2007-05-24 to BCCD |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |