| 000 -LEADER |
|---|
| fixed length control field |
00940nam a2200325Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
910513s1990 onca b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415903548 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OUN |
| Transcribing agency |
OUN |
| Modifying agency |
MNB |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MNBA |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Item number |
LS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
LS |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5827 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000020912 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leiss, William, |
| Dates associated with a name |
1939- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social communication in advertising |
| Medium |
[[Book] :] |
| Remainder of title |
persons, products & images of well-being / |
| Statement of responsibility, etc. |
William Leiss, Stephen Kline, Sut Jhally. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed, rev. and enlarged. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
1990. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
426 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 405-417) and index. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All Ages. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Social aspects. |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kline, Stephen. |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jhally, Sut. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
