| 000 -LEADER |
|---|
| fixed length control field |
00636nam a22002413@ 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
920513|1986 us ||||| |||| ||||||eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0452258618 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaOHM |
| Language of cataloging |
eng |
| Transcribing agency |
CaOONLB |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Item number |
RM |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
RM |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000023388 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Al. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing warfare |
| Medium |
[Book /] |
| Statement of responsibility, etc. |
by Al Ries and Jack Trout. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
1986. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 215 p., [2] leaves of plates : |
| Other physical details |
ill. ; |
| Dimensions |
20 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marketing |
| Geographic subdivision |
Ries, Al. |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
