| 000 -LEADER |
|---|
| fixed length control field |
01641nam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000024133 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150721114641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990714s1998 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
02024234 .01 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0321001958 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0321030494 (doc) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaQMHE |
| Language of cataloging |
fre |
| Modifying agency |
CaQQLA |
| Transcribing agency |
SOUL |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .125 L728ma |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
G.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lilien, Gary L., |
| Dates associated with a name |
1946- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Tutorial to accompany Marketing engineering |
| Medium |
[Book :] |
| Remainder of title |
computer-assisted marketing analysis and planning / |
| Statement of responsibility, etc. |
Gary L. Lilien, Arvind Rangaswamy. |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Tutorial, Marketing engineering : computer-assisted marketing analysis and planning. |
| 246 18 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Tutorial & CD ROM, Marketing engineering : computer-assisted marketing analysis and planning. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Reading, Mass. : |
| Name of publisher, distributor, etc. |
Addison-Wesley, |
| Date of publication, distribution, etc. |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
360 p. |
| Dimensions |
25cm. + |
| Accompanying material |
1 Cd-Rom (4 ¾ In.). |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Titre du disque optique compact : Marketing engineering : computer-assisted marketing analysis and planning. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Accompagne : Marketing engineering : computer-assisted marketing analysis and planning. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliogr. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All Ages. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Informatique. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Prise de d�cision |
| -- |
Mod?eles math�matiques. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Prise de d�cision |
| -- |
Informatique. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Mathematical models. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Data processing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rangaswamy, Arvind. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
