000 -LEADER |
fixed length control field |
00665nam a2200253 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150706003909.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
a 000 0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
a| ||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060924s1998 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256218978 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071154302 |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
Item number |
B M |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
B M |
001 - CONTROL NUMBER |
control field |
0000036198 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
bearden.william o. |
245 10 - TITLE STATEMENT |
Title |
Marketing |
Medium |
[Book :] |
Remainder of title |
principles & perspectives 2 /e / |
Statement of responsibility, etc. |
william o. bearden. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
boston : |
Name of publisher, distributor, etc. |
mcgrw hill irwin , |
Date of publication, distribution, etc. |
1998. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
615p. ; |
Dimensions |
28cm. |
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Marketing |
Geographic subdivision |
bearden.william o. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
o. bearden.william . |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |