| 000 -LEADER |
|---|
| fixed length control field |
00885cam a22002775i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003911.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010530s2000 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1861525079 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaOWTL |
| Language of cataloging |
eng |
| Transcribing agency |
RCM |
| Modifying agency |
BGU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.M38 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Item number |
F M |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
F M |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000039017 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
fitzGerald.Maureen. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing communications classics |
| Medium |
[Book :] |
| Remainder of title |
an international collection of classic and contemporary papers / |
| Statement of responsibility, etc. |
Maureen fitz Gerald ,and David Arnott. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Business Press, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 524 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All Ages. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Communication in marketing. |
| Geographic subdivision |
fitzGerald.Maureen. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arnott, David. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fitzgerald, Maureen. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
