000 -LEADER |
fixed length control field |
00696nam a2200265 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150706003920.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
a 000 0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
a| ||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060614s1996 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8120328256 |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
Item number |
K P |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
K P |
001 - CONTROL NUMBER |
control field |
0000058297 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing |
Medium |
[[Book] /] |
Statement of responsibility, etc. |
philip kotler , gary armstrong,. |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New gercey : |
Name of publisher, distributor, etc. |
Prentice Hall International,inc., |
Date of publication, distribution, etc. |
1996. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii , 651p. ; |
Dimensions |
28 cm. |
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Business. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing -- Management. . |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. . |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |