| 000 -LEADER |
|---|
| fixed length control field |
02448cam a22003494a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040331s2005 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004040321 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072525231 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
NPS |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NPSM |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Item number |
P B |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
P B |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000058334 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing |
| Medium |
[[Book] :] |
| Remainder of title |
a global-managerial approach / |
| Statement of responsibility, etc. |
William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xli, 793 [22] p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
29 cm.+ |
| Accompanying material |
1 CD ROM (4 3/4 in.). |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
McCarthy's name appears first on the earlier edition. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 725-787) and indexes. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Marketing's value to consumers, firms, and society -- |
| -- |
Marketing strategy planning -- |
| -- |
Focusing marketing strategy with segmentation and positioning -- |
| -- |
Evaluating opportunities in the changing marketing environment -- |
| -- |
Demographic dimensions of global consumer markets -- |
| -- |
Behavioral dimensions of the consumer market -- |
| -- |
Business and organizational customers and their buying behavior -- |
| -- |
Improving decisions with marketing information -- |
| -- |
Elements of product planning for goods and services -- |
| -- |
Product management and new-product development -- |
| -- |
Place and development of channel systems -- |
| -- |
Distribution customer service and logistics -- |
| -- |
Retailers, wholesalers, and their strategy planning -- |
| -- |
Promotion : introduction to integrated marketing communications -- |
| -- |
Personal selling -- |
| -- |
Advertising and sales promotion -- |
| -- |
Pricing objectives and policies -- |
| -- |
Price setting in the business world -- |
| -- |
Implementing and controlling marketing plans : evolution and revolution -- |
| -- |
Managing marketing's link with other functional areas -- |
| -- |
Developing innovative marketing plans -- |
| -- |
Ethical marketing in a consumer-oriented world : appraisal and challenges. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
UNCP 315592 - gift. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
