000 -LEADER |
fixed length control field |
01070cam a2200313 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150706003924.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
051115s2006 enk b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2005033282 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749445742 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2 |
Item number |
.K24 2006 |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
Item number |
KG |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Edition number |
22 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
KG |
001 - CONTROL NUMBER |
control field |
0000060125 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kaden, Robert J. |
245 10 - TITLE STATEMENT |
Title |
Guerrilla marketing research |
Medium |
[[Book] :] |
Remainder of title |
marketing research techniques that can help any business make more money / |
Statement of responsibility, etc. |
Robert J Kaden. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
London ; |
-- |
Philadelphia : |
Name of publisher, distributor, etc. |
Kogan Page, |
Date of publication, distribution, etc. |
2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, [233] p. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references (p. [233]) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Small business |
General subdivision |
Management. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip063/2005033282.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0715/2005033282-d.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |