Marketing research for non-profit, community and creative organizations (Titelsatznr. 50276)

000 -LEADER
fixed length control field	01787cam a2200457 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20150706003932.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	080414s2008 ne b 001 0 eng
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number	014596060
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750687606
040 ## - CATALOGING SOURCE
Original cataloging agency	CaOGU
Language of cataloging	eng
Transcribing agency	UKM
Modifying agency	BAKER
--	CaBVAS
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.2
Item number	.K65 2008
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number	K M
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Edition number	22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number	658.83
Item number	K M
001 - CONTROL NUMBER
control field	0000070581
003 - CONTROL NUMBER IDENTIFIER
control field	0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kolb, Bonita M.
245 10 - TITLE STATEMENT
Title	Marketing research for non-profit, community and creative organizations
Medium	[[Book] :]
Remainder of title	how to improve your product, find customers and effectively promote your message /
Statement of responsibility, etc.	Bonita Kolb.
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Amsterdam ;
--	Boston :
Name of publisher, distributor, etc.	Butterworth-Heinemann/Elsevier,
Date of publication, distribution, etc.	2008.
300 ## - PHYSICAL DESCRIPTION
Extent	x, 276 p. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
--	1.
Title	Marketing research and the mission-centred organization.
--	P.1.
505 00 - FORMATTED CONTENTS NOTE
--	2.
Title	The marketing research process.
--	P.21.
505 00 - FORMATTED CONTENTS NOTE
--	3.
Title	Marketing research and cultural differences.
--	P.43.
505 00 - FORMATTED CONTENTS NOTE
--	4.
Title	The research question.
--	P.63.
505 00 - FORMATTED CONTENTS NOTE
--	5.
Title	Conducting secondary research.
--	P.83.
505 00 - FORMATTED CONTENTS NOTE
--	6.
Title	Finding participants.
--	P.103.
505 00 - FORMATTED CONTENTS NOTE
--	7.
Title	Conducting focus groups.
--	P.125.
505 00 - FORMATTED CONTENTS NOTE
--	8.
Title	Interviews.
--	P.147.
505 00 - FORMATTED CONTENTS NOTE
--	9.
Title	Projective and observational research.
--	P.169.
505 00 - FORMATTED CONTENTS NOTE
--	10.
Title	Planning survey research.
--	P.191.
505 00 - FORMATTED CONTENTS NOTE
--	11.
Title	Conducting surveys.
--	P.211.
505 00 - FORMATTED CONTENTS NOTE
--	12.
Title	Analysing qualitative and quantitative data.
--	P.231.
505 00 - FORMATTED CONTENTS NOTE
--	13.
Title	Written report and presentation.
--	P.251.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Nonprofit organizations
General subdivision	Research
--	Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Nonprofit organizations
General subdivision	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Exemplare
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				6october	6october	1203	2009-09-08	260.00	658.83 K M	SOULE203004995	2021-08-29	1	2015-07-06	Books
				6october	6october	1203	2009-10-12	260.00	658.83 K M	SOULE203004994	2021-08-29	2	2015-07-06	Books

SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Marketing research for non-profit, community and creative organizations (Titelsatznr. 50276)