Creating a successful marketing strategy for your small new business (Titelsatznr. 50717)

[ MARC ]
000 -LEADER
fixed length control field 02028cam a2200397 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003938.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100212s2010 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010004669
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780313382468
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0313382468 (hard copy : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780313382475 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0313382476 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn519833008
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- BWX
-- CDX
-- DLC
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number S C
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.802
Item number S C
001 - CONTROL NUMBER
control field 0000078493
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stasch, Stanley F.
245 10 - TITLE STATEMENT
Title Creating a successful marketing strategy for your small new business
Medium [[Book] /]
Statement of responsibility, etc. Stanley F. Stasch.
250 ## - EDITION STATEMENT
Edition statement 1st.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Santa Barbara, Calif. :
Name of publisher, distributor, etc. Praeger/ABC-CLIO,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 225 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful.
521 ## - TARGET AUDIENCE NOTE
Target audience note All age.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 2 shelf copies
-- policy default
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- rd05 2010-02-16
-- re12 2010-10-08 Z-CipVer telework 2 copies to BCCD
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2011-07-11 315.00 658.802 S C SOULE203004959 2021-08-29 1 2015-07-06 Books
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