30-minute social media marketing (Titelsatznr. 50819)

[ MARC ]
000 -LEADER
fixed length control field 02509cam a2200325 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003939.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100621s2011 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071743815 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071743812 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn606789482
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- FXN
-- C\P
-- YDXCP
-- BWX
-- CDX
-- QBX
-- DLC
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number G M
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.872
Item number G M
001 - CONTROL NUMBER
control field 0000080983
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gunelius, Susan.
245 10 - TITLE STATEMENT
Title 30-minute social media marketing
Medium [[Book] :]
Remainder of title Step-by-step techniques to spread the word about your business fast and free /
Statement of responsibility, etc. Susan Gunelius.
246 3# - VARYING FORM OF TITLE
Title proper/short title Thirty-minute social media marketing.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent 260 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 2 shelf copies
-- policy default
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- rd05 2010-06-21
-- pc11 2010-10-04 subtitle amended
-- xj08 2011-05-26 Z-CipVer to BCCD
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2012-03-20 0.00 658.872 G M SOULE203005127 2021-08-29 1 2015-07-06 Books
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