000 -LEADER |
fixed length control field |
02509cam a2200325 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150706003939.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100621s2011 nyua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071743815 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071743812 (alk. paper) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn606789482 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BTCTA |
-- |
FXN |
-- |
C\P |
-- |
YDXCP |
-- |
BWX |
-- |
CDX |
-- |
QBX |
-- |
DLC |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
Item number |
G M |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 |
Edition number |
22 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
658.872 |
Item number |
G M |
001 - CONTROL NUMBER |
control field |
0000080983 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gunelius, Susan. |
245 10 - TITLE STATEMENT |
Title |
30-minute social media marketing |
Medium |
[[Book] :] |
Remainder of title |
Step-by-step techniques to spread the word about your business fast and free / |
Statement of responsibility, etc. |
Susan Gunelius. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Thirty-minute social media marketing. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
c2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
260 p. : |
Other physical details |
ill. ; |
Dimensions |
23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Online social networks. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
925 0# - |
-- |
acquire |
-- |
2 shelf copies |
-- |
policy default |
955 ## - COPY-LEVEL INFORMATION (RLIN) |
-- |
rd05 2010-06-21 |
-- |
pc11 2010-10-04 subtitle amended |
-- |
xj08 2011-05-26 Z-CipVer to BCCD |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |