Advertising & IMC (Titelsatznr. 50856)

[ MARC ]
000 -LEADER
fixed length control field 00847cam a22002774a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003939.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100607s2012 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010023721
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273752928
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number M A
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number M A
001 - CONTROL NUMBER
control field 0000083345
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
245 10 - TITLE STATEMENT
Title Advertising & IMC
Medium [[Book] :]
Remainder of title principles & practice /
Statement of responsibility, etc. Sandra Moriarty, Nancy Mitchell, William Wells.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. pearson,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 685p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 631-640) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy,
Dates associated with a name 1950-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2012-07-02 0.00 659.1 SOULE203005185 2021-08-29 1 2015-07-06 Books
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