000 -LEADER |
fixed length control field |
00847cam a22002774a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150706003939.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100607s2012 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010023721 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0273752928 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
DLC |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
Item number |
M A |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
22 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
M A |
001 - CONTROL NUMBER |
control field |
0000083345 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Moriarty, Sandra E. |
Fuller form of name |
(Sandra Ernst) |
245 10 - TITLE STATEMENT |
Title |
Advertising & IMC |
Medium |
[[Book] :] |
Remainder of title |
principles & practice / |
Statement of responsibility, etc. |
Sandra Moriarty, Nancy Mitchell, William Wells. |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
pearson, |
Date of publication, distribution, etc. |
c2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxviii, 685p. : |
Other physical details |
ill. (chiefly col.) ; |
Dimensions |
29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 631-640) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wells, William, |
Dates associated with a name |
1926- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mitchell, Nancy, |
Dates associated with a name |
1950- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |