| 000 -LEADER |
|---|
| fixed length control field |
02517nam a2200421 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003942.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr zn| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140601s2014 enka ob 0001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749469382 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaSSU |
| Language of cataloging |
eng |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Item number |
R M |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 72 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 72 |
| Item number |
R M |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000116568 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rowles, Daniel. |
| 245 11 - TITLE STATEMENT |
|---|
| Title |
Mobile marketing |
| Medium |
[[Book] :] |
| Remainder of title |
how mobile technology is revolutionizing marketing, communications and advertising / |
| Statement of responsibility, etc. |
Daniel Rowles. |
| 256 ## - COMPUTER FILE CHARACTERISTICS |
|---|
| Computer file characteristics |
Computer document. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2014 |
| Place of manufacture |
(Norwood, Mass. : |
| Manufacturer |
Books24x7.com [generator]). |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 266 pages : |
| Other physical details |
illustrations. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from title screen. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to University of Saskatchewan students, faculty and staff. |
| 516 ## - TYPE OF COMPUTER FILE OR DATA NOTE |
|---|
| Type of computer file or data note |
Text. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits"-- |
| Assigning source |
Provided by publisher. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Available also in a print ed. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: Internet via World Wide Web. |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
Digitized and made available by: Books24x7.com. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mobile commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mobile communication systems. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Telemarketing. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Books24x7, Inc. |
| 856 7# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://library.usask.ca/scripts/remote?URL=http://www.books24x7.com/marc.asp?bookid=58389 |
| Access method |
http |
| Public note |
the online version |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
