The advertising effect : (Titelsatznr. 57983)

[ MARC ]
000 -LEADER
fixed length control field 02363cam a22004337i 4500
001 - CONTROL NUMBER
control field 18333615
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161226120205.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141014s2014 ua a b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014469227
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016707500
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195593921 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195593928 (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn865573274
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition 253 Normanby Road South Melbourne VIC 3205
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
Description conventions rda
Modifying agency CDX
-- UKMGB
-- YDXCP
-- OCLCO
-- TXI
-- OCLCF
-- BDX
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code anuc
-- lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822
Item number .F47 2014
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1019
Edition number 23
Item number F A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ferrier, Adam,
Relator term author.
245 14 - TITLE STATEMENT
Title The advertising effect :
Remainder of title how to change behaviour /
Statement of responsibility, etc. Adam Ferrier with Jennifer Fleming.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture South Melbourne, Vic.
Name of producer, publisher, distributor, manufacturer Oxford University Press,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS [OBSOLETE]
Source for acquisition/subscription address [OBSOLETE] المكتبة الاكاديمية
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 213 pages :
Other physical details illustrations ;
Dimensions 23 cm..
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note سيد التونسى / كلية الاعلام
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1. Which behaviour to change? -- The dark arts : an overview of advertising -- Definition : identifying the behaviour you want to change -- Thoughts, feelings, and actions : using action to change behaviour -- Action spurs : sometimes we need a little kick -- pt. 2. Motivation action spurs -- Reframing : it's not what you say, it's how you say it -- Evocation : can you feel it? -- Collectivism : everyone else is doing it -- Ownership : what do you think? -- Play : the world is a game -- Utility : no more empty promises? -- Modelling : monkey see, monkey do -- pt. 3. Ease action spurs -- Skill up : Stop the "I don't know how" -- Eliminate complexity : knock down the hurdles -- Commitment : how a small request leads to a bigger agreement -- pt. 4. How to be good -- Using your powers for good.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Influence (Psychology)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fleming, Jennifer
Fuller form of name (Jennifer A.)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Exemplare
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
          تزويد بطلب د سيد التونسي 6october 6october 1203 2016-12-26 207.75 659.1019 F A SOULE203000803 2021-08-29 1 2016-12-26 Books
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