000 -LEADER |
fixed length control field |
02363cam a22004337i 4500 |
001 - CONTROL NUMBER |
control field |
18333615 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20161226120205.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141014s2014 ua a b 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2014469227 |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
016707500 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780195593921 (paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0195593928 (paperback) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn865573274 |
037 ## - SOURCE OF ACQUISITION |
Source of stock number/acquisition |
253 Normanby Road South Melbourne VIC 3205 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
AU@ |
Language of cataloging |
eng |
Transcribing agency |
AU@ |
Description conventions |
rda |
Modifying agency |
CDX |
-- |
UKMGB |
-- |
YDXCP |
-- |
OCLCO |
-- |
TXI |
-- |
OCLCF |
-- |
BDX |
-- |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
anuc |
-- |
lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5822 |
Item number |
.F47 2014 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1019 |
Edition number |
23 |
Item number |
F A |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ferrier, Adam, |
Relator term |
author. |
245 14 - TITLE STATEMENT |
Title |
The advertising effect : |
Remainder of title |
how to change behaviour / |
Statement of responsibility, etc. |
Adam Ferrier with Jennifer Fleming. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
South Melbourne, Vic. |
Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS [OBSOLETE] |
Source for acquisition/subscription address [OBSOLETE] |
المكتبة الاكاديمية |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 213 pages : |
Other physical details |
illustrations ; |
Dimensions |
23 cm.. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
سيد التونسى / كلية الاعلام |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
pt. 1. Which behaviour to change? -- The dark arts : an overview of advertising -- Definition : identifying the behaviour you want to change -- Thoughts, feelings, and actions : using action to change behaviour -- Action spurs : sometimes we need a little kick -- pt. 2. Motivation action spurs -- Reframing : it's not what you say, it's how you say it -- Evocation : can you feel it? -- Collectivism : everyone else is doing it -- Ownership : what do you think? -- Play : the world is a game -- Utility : no more empty promises? -- Modelling : monkey see, monkey do -- pt. 3. Ease action spurs -- Skill up : Stop the "I don't know how" -- Eliminate complexity : knock down the hurdles -- Commitment : how a small request leads to a bigger agreement -- pt. 4. How to be good -- Using your powers for good. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Psychological aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Influence (Psychology) |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Fleming, Jennifer |
Fuller form of name |
(Jennifer A.) |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
copycat |
d |
2 |
e |
ncip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |