| 000 -LEADER |
|---|
| fixed length control field |
02669cam a2200289 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18819439 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180320122503.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180320s2017 maua g b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781284077759 (paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DNLM/DLC |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
613 |
| Edition number |
23 |
| Item number |
H H |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3194 |
| Personal name |
Hicks, Nancy J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Health industry communication : |
| Remainder of title |
New media, New methods, New message / |
| Statement of responsibility, etc. |
edited by Nancy J. Hicks, Christina Mazzola Nicols ; editorial assistant: caroline P. Martin. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Massachusetts : |
| Name of publisher, distributor, etc. |
Jones & Bartlett Learning, |
| Date of publication, distribution, etc. |
2017. |
| 265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS [OBSOLETE] |
|---|
| Source for acquisition/subscription address [OBSOLETE] |
المجموعة العلمية |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 445 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The growth of health communications : a story of consumer power and medical innovation -- Both sides now viewing media through the public relations prism -- Research for health communication -- The communication planning process -- Using paid and shared media in communication campaigns -- A practical guide to ethical health communication -- Health literacy and risk communication -- Health professional associations : finding the balance between profession and business -- Building a national brand for a children's hospital -- Crisis communication in the health sector -- Hospital media relations in a time of change -- An A to Z guide for communicating the launch of a new pharmaceutical product -- The journey to becoming one ascension : building a unified health care brand -- Plan for your health : a public education campaign to build awareness and gain consumer preference -- "It's all coming together" : communication strategy for the Medicare part D national education and enrollment campaign -- Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign -- Best bones forever! : lifecycle of a social marketing campaign -- Reaching targeted audiences in an evolving media environment -- The society for women's health research : advocacy and communications at work -- Changing obesity policies and behavioral risk factors through social marketing : case study of the chicago 5-4-3-2-1 go! program -- Health reform : the new era of prevention -- Insuring the uninsured : reaching consumers in the DC marketplace. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Health Communication |
| General subdivision |
methods. |
| 9 (RLIN) |
3200 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Health Education |
| General subdivision |
methods. |
| 9 (RLIN) |
3201 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
methods. |
| 9 (RLIN) |
3202 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nicols, Christina Mazzola |
| Relator term |
editor. |
| 9 (RLIN) |
3203 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Martin, Caroline P. |
| Relator term |
editorial assistant. |
| 9 (RLIN) |
3204 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Item part |
Faculty of Tourism and Hotels كلية السياحة والفنادق |
