| 000 -LEADER |
|---|
| fixed length control field |
00737cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000065848 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
EG-SoUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190418114002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071210s2017 ii a g b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332584471 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
SOUL |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
A M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| 9 (RLIN) |
3790 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
An introduction / |
| Statement of responsibility, etc. |
Gary Armstrong, Philip Kotler, Marc O. Opresnik |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
India : |
| Name of publisher, distributor, etc. |
Pearson India Education, |
| Date of publication, distribution, etc. |
2017. |
| 265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS [OBSOLETE] |
|---|
| Source for acquisition/subscription address [OBSOLETE] |
المكتبه الأكاديميه |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
669 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
3791 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Opresnik, Marc O. |
| 9 (RLIN) |
3792 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
| Item part |
Faculty of Economics & Management كلية الاقتصاد والإدارة |
| -- |
FOSC |
