| 000 -LEADER |
|---|
| fixed length control field |
02817cam a22003257a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17970267 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180725134059.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131212s2012 enka g b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013454549 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB252248 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016094632 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780714864730 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
741.6 |
| Item number |
J P |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Michael |
| Dates associated with a name |
1964- |
| 9 (RLIN) |
3992 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Problem solved : |
| Remainder of title |
how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them / |
| Statement of responsibility, etc. |
Michael Johnson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London ; |
| Name of publisher, distributor, etc. |
Phaidon, |
| Date of publication, distribution, etc. |
2012. |
| 265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS [OBSOLETE] |
|---|
| Source for acquisition/subscription address [OBSOLETE] |
المكتبه الاكاديميه |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
319, [1] p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2002. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 310-313) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them. Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites. This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes. Examples of companies featured include Saks Fifth Avenue, Google, Aol, The Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled overview of the design industry, including over 1000 images from throughout the 20th Century to today and bringing together for the first time discussions and case studies that reveal the working methods of major advertising and graphic design firms. Featured agencies and designers include: Saatchi and Saatchi, Paul Rand, Saul Bass, Bob Gill, Milton Glaser, Wolff Olins, Pentagram and George Lois, as well as examples from the johnson banks archive. An entertaining and thorough primer, Problem Solved is essential reading for students and professionals in all areas of the design and communication industries. The first edition was included on many university and college reading lists and this new edition should prove equally popular. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art |
| 9 (RLIN) |
3925 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Graphic design (Typography) |
| 9 (RLIN) |
3993 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 9 (RLIN) |
2834 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in design |
| 9 (RLIN) |
3995 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic format type |
application/pdf |
| Uniform Resource Identifier |
http://swbplus.bsz-bw.de/bsz375683208inh.htm |
| Hours access method available |
20121130120636 |
| Materials specified |
Inhaltsverzeichnis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Item part |
Faculty of Applied Arts كلية الفنون التطبيقية |
