Media product portfolios [Book :]issues in management of multiple products and services / edited by Robert G. Picard.
Von: Picard, Robert G.
Mitwirkende(r): Picard, Robert G.
Materialtyp:
BuchVerlag: Mahwah, NJ : Lawrence Erlbaum, 2005Auflage: 1 st.Beschreibung: 266 p. : ill; ; 24 c m.ISBN: 0805855890.Schlagwörter: Mass media -- Management | Mass media -- Economic aspectsDDC-Klassifikation: 302.23068 Online-Ressourcen: Publisher description | Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
|---|---|---|---|---|---|
Books
|
6october 1105 | 302.23068 P M (Regal durchstöbern) | 1 | Verfügbar |
Includes bibliographical references and index.
The nature of media product portfolios / Robert G. Picard -- Product portfolios, diversification, and sustainability of media firms / H.L. (Hans) Kranenburg -- Media portfolio development / Leona Achtenhagen -- Strategic leadership and media portfolio development / Ethel Brundin and Leif Melin -- Clustering media operations / Hugh J. Martin -- Product platforms for the media industry / Thomas Hess -- Cross-promotion and branding of media product portfolios / Maria Norbèack -- Strategic direction and control of portfolios / Mart Ots -- Issues and strategies in managing product portfolios across borders and cultures / Min Hang -- Portfolio internationalization / Annette Risberg and Leif Melin.
All Ages.
Es gibt keine Kommentare zu diesem Titel.