The tourism development handbook [[Book] :]a practical approach to planning and marketing / Kerry Godfrey and Jackie Clarke.
Von: Godfrey, Kerry.
Mitwirkende(r): Clarke, Jackie.
Materialtyp:
BuchVerlag: London : Cassell, 2000Beschreibung: 232 p. : ill. ; 22 cm.ISBN: 0304704512; 0826453376; 0826453376 (pbk.).Schlagwörter: Tourism -- Marketing | Tourism -- Management | Tourism -- Management | Tourism -- MarketingDDC-Klassifikation: 338.4791068 | 338.4791068 Rezension: "The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation." "Individual planners, marketers and decision-makers in both the public and private sectors will find the book straight-forward, addressing key issues in tourism destination development. It is also a valuable text for students of tourism planning and marketing."--BOOK JACKET.
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1105 | 338.4791068 TG (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1105 Regal ausblenden
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| 338.4791068 M T Tourism impacts, planning and management | 338.4791068 PT Tourism management | 338.4791068 PT Tourism management | 338.4791068 TG The tourism development handbook | 338.47910683 BH Human resource management for tourism, hospitality and leisure | 338.47910683 BH Human resource management for tourism, hospitality and leisure | 338.47910683 N H Human resource management for the hospitality and tourism industries |
Includes bibliographical references and index.
"The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation." "Individual planners, marketers and decision-makers in both the public and private sectors will find the book straight-forward, addressing key issues in tourism destination development. It is also a valuable text for students of tourism planning and marketing."--BOOK JACKET.
All Ages.
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