Television and new media [[Book] :]Must-Click TV / Jennifer Gillan.
Von: Gillan, Jennifer.
Materialtyp:
BuchVerlag: NewYork : Routledge, 2011Beschreibung: 313 p. ; 26cm.ISBN: 9780415802376 ; 9780415802383 (pbk. : alk. paper); 9780203875032 (e-book); 0415802377 (hardback : alk. paper); 0415802385 (pbk. : alk. paper); 0203875036 (e-book).Schlagwörter: Television programs -- United States -- Rating | Television broadcasting -- United States. -- Technological innovations | Convergence (Telecommunication) | Television viewers -- United States | Television programs -- United StatesDDC-Klassifikation: 791.45750973 | 791.45750973
Inhalte:
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
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| 791.45750941 CT Television drama | 791.45750941 VB British television | 791.45750941 VB British television | 791.45750973 GT Television and new media | 791.45750973 NN The New York Times television reviews 2000. | 791.6 V M Moscow international light festival / | 792.9`5 WC The Cambridge companion to Shakespeare on stage |
Includes bibliographical references and index.
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
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