Promotional culture [[Book] :]advertising, ideology, and symbolic expression / Andrew Wernick.
Von: Wernick, Andrew.
Mitwirkende(r): Wernick, Andrew.
Materialtyp:
BuchReihen: Theory, culture & society (Unnumbered): Verlag: U.S.A Newbury Park : McGraw Hill, 1991Beschreibung: 203p : ill. ; 23 cm.ISBN: 0803983905; 0803983913 .Schlagwörter: Advertising -- Social aspects | Symbolism in advertising | Imagery (Psychology) | Popular cultureDDC-Klassifikation: 659.1042
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6october 1203 | 659.1WP (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 659.1TA Advertising language | 659.1W A Advertising | 659.1W N New talent disign annual 1999 | 659.1WP Promotional culture | 659.2930776KT Tourism Marketing for cities and towns | 659.2GP Public relations | 659.2SM TheManagement And PracticeOf PublicRelations |
Includes bibliographical references (p. [199]-203) and index.
All Ages.
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