Social communication in advertising [[Book] :]persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally.
Von: Leiss, William.
Mitwirkende(r): Kline, Stephen | Jhally, Sut.
Materialtyp:
BuchVerlag: London : Routledge, 1990Auflage: 2nd ed, rev. and enlarged.Beschreibung: 426 p. : ill. ; 23 cm.ISBN: 0415903548.Schlagwörter: Advertising -- Social aspectsDDC-Klassifikation: 659.1
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6october 1203 | 659.1 L.S (Regal durchstöbern) | 1 | Verfügbar | |
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| 659.1 L K Kleppner's advertising procedure / | 659.1 L.S Social communication in advertising | 659.1 L.S Social communication in advertising | 659.1 L.S Social communication in advertising | 659.1 M A Ad worlds | 659.1 M A Advertising management | 659.1 M A Advertising & IMC |
Includes bibliographical references (p. 405-417) and index.
All Ages.
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