100 ways to create a great ad [[Book] /]Tim Collins.
Von: Collins, Tim [auteur.].
Materialtyp:
BuchVerlag: London, United Kingdom : Laurence King Publishing, 2014Beschreibung: 208 p : illustrations (principalement en couleurs), portraits (principalement en couleur) ; 26 cm.Inhaltstyp: texte | image fixe Medientyp: sans m�diation Datenträgertyp: volumeISBN: 1780671687 (paperback); 9781780671680 (paperback).Weitere Titel: 100 ways to create a great advertisement | One hundred ways to create a great ad | One hundred ways to create a great advertisement.Schlagwörter: Publicit� | Publicit� -- �tudes de cas | Advertising | Advertising -- Case studiesDDC-Klassifikation: 659.1 Zusammenfassung: "100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal."--Site web de l'�diteur.
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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Books
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6october 1203 | 659.1 C W (Regal durchstöbern) | 1 | Verfügbar |
Index: pages 206-207
"100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal."--Site web de l'�diteur.
All age.
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