Strategic marketing [Book /]David W. Cravens, Nigel F. Piercy.
Von: Cravens, David W.
Mitwirkende(r): Piercy, Nigel.
Materialtyp:
BuchReihen: McGraw-Hill/Irwin series in marketing. Verlag: Boston : McGraw-Hill Irwin, c2003Auflage: 7th ed.Beschreibung: xviii, 843 p. : ill., maps ; 26 cm.ISBN: 0072466650; 0071151613 (international : alk. paper).Schlagwörter: Marketing -- Cravens, David W | Marketing -- Management | Marketing -- Management -- Case studiesDDC-Klassifikation: 658.802 Online-Ressourcen: Publisher description | Table of contents
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
|---|---|---|---|---|---|
Books
|
6october 1203 | 658.802 CS (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
|
|
|
|
|
|
|
||
| 658.802 C S Strategic marketing management cases | 658.802 CD Developing a winning marketing plan | 658.802 CS Strategic Marketing Communication | 658.802 CS Strategic marketing | 658.802 EM managing markets and customers | 658.802 EM managing markets and customers | 658.802 F M Marketing strategy |
Includes bibliographical references and indexes.
All Ages.
Es gibt keine Kommentare zu diesem Titel.