Essentials of media planning [Book :]a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Von: Barban, Arnold M.
Mitwirkende(r): Cristol, Steven M | Kopec, Frank J.
Materialtyp:
BuchVerlag: Lincolnwood, Ill., : NTC Business Books, 1993Auflage: 3rd ed.Beschreibung: xiii, 153 p. : ill. ; 26 cm.ISBN: 0844235237 .Schlagwörter: Advertising media planning. -- Barban, Arnold M | MarketingDDC-Klassifikation: 659.111 Online-Ressourcen: Publisher description | Table of contents
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6october 1203 | 659.111 (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 659.1023 T A Advertising | 659.10973 B C Advertising and A Democratic press | 659.10973 M M Making it in advertising | 659.111 Essentials of media planning | 659.111 KA Advertising media planning | 659.111 S A Advertising media planning | 659.113 P P Advertising campaign strategy |
Includes bibliographical references.
All Ages.
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