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Global strategy and organization [Book /]Anil K. Gupta, Vijay Govindarajan.

Von: Gupta, Anil K, 1949-.
Mitwirkende(r): Govindarajan, Vijay.
Materialtyp: materialTypeLabelBuchVerlag: Hoboken, NJ : J. Wiley, 2004Auflage: 1st ed.Beschreibung: xvi, 224 p. : ill. ; 23 cm.ISBN: 0471250295.Schlagwörter: International business enterprises -- Management | Industrial management | Organizational effectiveness | Comparative advantage (International trade) | Globalization -- Economic aspects | Competition, InternationalDDC-Klassifikation: 658.049 Online-Ressourcen: Contributor biographical information | Table of contents only | Publisher description
Inhalte:
Preface -- The challenge of globalization -- Developing a global expansion strategy -- Analysis of Wal-Mart's global expansion -- Building global competitive advantage -- Cultivating a global mindset -- Leveraging knowledge across the global network -- Creating and managing global business teams -- Transforming the global game -- Globalization in the digital image.
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Includes bibliographical references (p. 197-199) and index.

Preface -- The challenge of globalization -- Developing a global expansion strategy -- Analysis of Wal-Mart's global expansion -- Building global competitive advantage -- Cultivating a global mindset -- Leveraging knowledge across the global network -- Creating and managing global business teams -- Transforming the global game -- Globalization in the digital image.

All Ages.

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