Advertising, promotion, and supplemental aspects of integrated marketing communications [Book /]Terence A. Shimp.
Von: Shimp, Terence A.
Mitwirkende(r): Shimp, Terence A. Promotion management & marketing communications.
Materialtyp:
BuchReihen: The Dryden Press series in marketing. Verlag: Fort Worth : Dryden Press, 1997Auflage: 4th ed.Beschreibung: xxiv, 589 p. : col. ill. ; 27 cm.ISBN: 0030103525.Schlagwörter: Communication in marketing | Sales promotion | Advertising | Direct marketingDDC-Klassifikation: 658.82
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6october 1203 | 658.82SA (Regal durchstöbern) | 1 | Verfügbar |
Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Includes bibliographical references and index.
All Ages.
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