Consumer behaviour [Book :]buying, having, and being / Michael R. Solomon, Judith L. Zaichkowsky, Rosemary Polegato.
Von: Solomon, Michael R.
Mitwirkende(r): Polegato, Rosemary | Zaichkowsky, Judith Lynne.
Materialtyp:
BuchVerlag: Scarborough, Ont. : Prentice Hall Canada, 1999 [i.e. 1998]Auflage: Canadian ed.Beschreibung: xvi, 654 p. : ill. ; 26 cm.ISBN: 0137587074.Schlagwörter: Consumer behavior -- Cross-cultural studies | Consumer behavior | Consommateurs -- Comportement | Consommateurs -- Comportement -- �tudes transculturellesDDC-Klassifikation: 658.8342
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6october 1203 | 658.8342SC (Regal durchstöbern) | 1 | Verfügbar |
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| 658.82S D Designing brands | 658.82SA Advertising, promotion, and supplemental aspects of integrated marketing communications | 658.8342SC Consumer Behavior | 658.8342SC Consumer behaviour | 658.83AM Marketing research | 658.83CM Marketing research | 658.83MM Marketing research essentials |
Includes bibliographical references and index.
All Ages.
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