Tourism Marketing for cities and towns [[Book] :]using branding and events to attract tourism / Bonita M. Kolb.
Von: Kolb, Bonita M.
Materialtyp:
BuchVerlag: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006Beschreibung: xvi, 310 p. ; 22 cm.ISBN: 075067945X .Schlagwörter: City promotion. -- Kolb, Bonita M | Tourism -- MarketingDDC-Klassifikation: 659.2930776 Online-Ressourcen: Table of contents only | Publisher description
Inhalte:
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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Books
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6october 1203 | 659.2930776KT (Regal durchstöbern) | 1 | Verfügbar | |
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Books
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6october 1203 | 659.2930776 KT (Regal durchstöbern) | 2 | Verfügbar |
Includes bibliographical references and index.
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
All Ages.
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