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International business [[Book] :]the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.

Von: Wild, John J.
Mitwirkende(r): Wild, Kenneth L | Han, Jerry C. Y.
Materialtyp: materialTypeLabelBuchVerlag: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Auflage: 4th ed.Beschreibung: xxii, 506 p. : ill., maps ; 28 cm.ISBN: 0131747436 (alk. paper); 9780131747432.Schlagwörter: International business enterprises -- Management | International tradeDDC-Klassifikation: 658.049 Online-Ressourcen: Table of contents only
Inhalte:
About the authors -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economic systems and development -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees .
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Includes bibliographical references (p. 459-466) and indexes.

About the authors -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economic systems and development -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees .

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