Consumer behaviour [[Book] /]Martin Evans, Ahmad Jamal, Gordon Foxall.
Von: Evans, Martin (Martin J.).
Mitwirkende(r): Foxall, G. R | Jamal, Ahmad.
Materialtyp:
BuchVerlag: Hoboken, NJ : John Wiley & Sons, Ltd., c2006Beschreibung: xv, 404 p. : ill. ; 26 cm.ISBN: 0470093528 (alk. paper).Weitere Titel: Consumer behavior.Schlagwörter: Consumer behaviorDDC-Klassifikation: 658.8342 Online-Ressourcen: Table of contents | Contributor biographical information | Publisher description
Inhalte:
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
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6october 1203 | 658.8342 EC (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 658.83 Z E Essentials of marketing research | 658.83 Z E Essentials of marketing research | 658.834 B.M Arketing Research | 658.8342 EC Consumer behaviour | 658.8342 NC Basics marketing Consumer behaviour | 658.8342 NC Consumer behaviour | 658.8342 PC Consumer behavior and marketing strategy |
Includes bibliographical references (p. [368]-388) and index.
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
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