International public relations [[Book] :]negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.
Von: Curtin, Patricia A. (Patricia Ann).
Mitwirkende(r): Gaither, Thomas Kenneth.
Materialtyp:
BuchVerlag: Thousand Oaks : SAGE Publications, c2007Beschreibung: xiii, 304 p. : ill., map ; 23 cm.ISBN: 1412914140 (cloth); 9781412914147 (cloth); 1412914159 (pbk.); 9781412914154 (pbk.).Schlagwörter: Public relations | Public relations -- Cross-cultural studies | Intercultural communication | Culture and globalizationDDC-Klassifikation: 659.2 Online-Ressourcen: Table of contents only | Publisher description
Inhalte:
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
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6october 1203 | 659.2 CI (Regal durchstöbern) | 1 | Verfügbar | |
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6october 1203 | 659.2 CI (Regal durchstöbern) | 2 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 659.2 C E Effective public relations | 659.2 CE EffectivePublicRelations | 659.2 CI International public relations | 659.2 CI International public relations | 659.2 D M Mastering public relations | 659.2 EM MANAGEMENT OF PUBLIC RELATIONS AND COMMUNICATION | 659.2 FK Key concepts in public relations |
Includes bibliographical references (p. 265-281) and index.
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
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