Marketing research for non-profit, community and creative organizations [[Book] :]how to improve your product, find customers and effectively promote your message / Bonita Kolb.
Von: Kolb, Bonita M.
Materialtyp:
BuchVerlag: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2008Auflage: 1st ed.Beschreibung: x, 276 p. ; 25 cm.ISBN: 0750687606 .Schlagwörter: Nonprofit organizations -- Research -- Methodology | Nonprofit organizations -- Marketing | Marketing researchDDC-Klassifikation: 658.83
Inhalte:
Marketing research and the mission-centred organization.
The marketing research process.
Marketing research and cultural differences.
The research question.
Conducting secondary research.
Finding participants.
Conducting focus groups.
Interviews.
Projective and observational research.
Planning survey research.
Conducting surveys.
Analysing qualitative and quantitative data.
Written report and presentation.
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6october 1203 | 658.83 K M (Regal durchstöbern) | 1 | Verfügbar | |
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Books
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| 658.83 H E Essentials of marketing research | 658.83 K G Guerrilla marketing research | 658.83 K G Guerrilla marketing research | 658.83 K M Marketing research for non-profit, community and creative organizations | 658.83 K M Marketing research for non-profit, community and creative organizations | 658.83 L M Marketing research | 658.83 M.M Marketing research |
Includes bibliographical references and index.
1. Marketing research and the mission-centred organization. P.1.
2. The marketing research process. P.21.
3. Marketing research and cultural differences. P.43.
4. The research question. P.63.
5. Conducting secondary research. P.83.
6. Finding participants. P.103.
7. Conducting focus groups. P.125.
8. Interviews. P.147.
9. Projective and observational research. P.169.
10. Planning survey research. P.191.
11. Conducting surveys. P.211.
12. Analysing qualitative and quantitative data. P.231.
13. Written report and presentation. P.251.
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