Contemporary issues in marketing and consumer behaviour [[Book] /]Elizabeth Parsons, Pauline Maclaran.
Von: Parsons, Elizabeth.
Mitwirkende(r): Maclaran, Pauline.
Materialtyp:
BuchVerlag: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Auflage: 1st ed.Beschreibung: xi, 219 p. : ill. ; 25 cm.ISBN: 9780750687393 .Schlagwörter: Consumer behavior | MarketingDDC-Klassifikation: 658.802 | 658.802 | Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1203 | 658.802 P C (Regal durchstöbern) | 1 | Verfügbar |
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| 658.802 M G Global marketing and advertising | 658.802 MM Marketing plans | 658.802 MM Marketing plans | 658.802 P C Contemporary issues in marketing and consumer behaviour | 658.802 P F Foundations of marketing communications | 658.802 P F Foundations of marketing communications | 658.802 P F Foundations of marketing communications |
Includes bibliographical references and index.
Ch. 1. Introduction: Marketing in the Contemporary Organization / Elizabeth Parsons and Pauline Maclaran -- Ch. 2. History of Marketing Thought / Mark Tadajewski -- Ch. 3. Postmodern Marketing and Beyond / Pauline Maclaran -- Ch. 4. Arts Marketing / Krzysztof Kubacki and Daragh O'Reilly -- Ch. 5. Building Brand Cultures / Pauline Maclaran -- Ch. 6. Consumer Collectives / Nia Hughes -- Ch. 7. Gender and Consumer Behaviour / Lydia Martens -- Ch. 8. Ethical Debates in Market ing / Elizabeth Parsons -- Ch. 9. Sustainable Marketing and the Green Consumer / Caroline Miller -- Ch. 10. Social Marketing and Consumer Citizenship / Effi Raftopoulou -- Ch. 11. New Technologies of Marketing Research / Elizabeth Parsons -- Ch. 12. Global Consumer / Emma Surman.
All age.
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