Blue ocean strategy [[Book] :]how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Ren�e Mauborgne.
Von: Kim, W. Chan.
Mitwirkende(r): Mauborgne, Ren�e.
Materialtyp:
BuchVerlag: Boston, Mass. : Harvard Business School Press, c2005Beschreibung: xv, 240 p. : ill. ; 25 cm.ISBN: 1591396190 (hardcover : alk. paper).Schlagwörter: New products | Market segmentationDDC-Klassifikation: 658.802 Online-Ressourcen: Table of contents
Inhalte:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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6october 1203 | 658.802 KB (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 658.802 K M Marketing of hospitality and tourism services | 658.802 K P Principles of contemporay marketing | 658.802 K S Strategic marketing problems | 658.802 KB Blue ocean strategy | 658.802 M G Global marketing and advertising | 658.802 MM Marketing plans | 658.802 MM Marketing plans |
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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